Grounded theory is one of the methods used in qualitative research. This is based on inductive approach. This methodology is an independent methodology that is used for immeasurable phenomena and is supposed as a context for analyzing data. In this method, after theoretical sampling, gathering and coding and analyzing the data are performed simultaneously. Data analysis is done by open coding, axial coding and selective coding. Theoretical sampling continues on to theoretical saturation. In theoretical saturation, theory will be extracted from the saturated data. This article aims to introduce this methodology which can be used in social psychology, management, health and sociology. Introducing its potentials and research steps are the main goals of this paper.
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