Multi-sited Internet Ethnography Methods in Everyday Life Studies with Emphasis on Social Media

Articles in Press

Document Type : علمی - پژوهشی

Authors

1 PhD Candidate in Political Sociology at Shiraz University

2 Associate Professor of the Faculty of Management, Economic & Social Science in Shiraz University

3 Assistant Professor of the Faculty of Management, Economic & Social Science in Shiraz University

10.30471/mssh.2023.9480.2454

Abstract

In the present era, it is virtually impossible to study everyday life without taking into account online social medias. In light of this change, new research methods must be developed and applied to gain a more robust understanding of the new reality. Ethnography, with its open-ended approach, has the potential to be a powerful tool for studying everyday life in the current context. This article uses a multi-methodological synthesis approach. with focus on the research interests of the field, Examples of past research and existing methods in the field of internet ethnography are selected and analyzed. A proposed path, emerging from the previous analyses, is then offered as a model and pattern for research in this area. Finally, the results of existing studies and methods of internet ethnography are compared and contrasted with each other and with the proposed model. In the final analysis and presentation of a methodological synthesis, this paper arrives at a multi-sited internet ethnography approach. This method, while studying the internet fields of social medias with attention to their specific nature, also takes into account the moments of intersection between the real and internet fields, considering their dialectical duality.

Keywords

Methodology of Social Sciences and Humanities

Articles in Press, Accepted Manuscript
Available Online from 14 May 2025

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